Notion has over 30 million users and is one of the most widely used knowledge management platforms in tech. In 2023 and 2024, the meeting intelligence category exploded: Otter.ai crossed 25 million users, Microsoft pushed Copilot Recap to 145 million Teams users, and Fireflies raised at a $500M+ valuation.

Notion faced a clear strategic choice: let meeting intelligence live in a separate tool (fragmenting the workspace), or bring it natively inside Notion (making the workspace the single system of record for work and the conversations that drive it).

Notion AI Meetings is the answer. The launch challenge is not a feature announcement. It is a category positioning challenge: how do you convince teams that meeting intelligence belongs inside their workspace, not in a separate tab?

That positioning challenge is what makes this an interesting PMM case study.