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The Activation Illusion:Why B2C SaaS Users Sign Up,Poke Around, and Never Come Back
Your acquisition numbers look healthy. Your activation rate is 38%. Your 30-day retention is 9%. Something is deeply broken between hello and habit. Here is a number that should make every B2C SaaS product marketer uncomfortable: across consumer software products in the US, the median percentage of users who reach what most companies define as "activated" and who are still active 90 days later is under 12%. Not 12% of all signups. 12% of activated users. The ones you already
The Evaluation Crisis:Why Nobody Actually KnowsIf Their LLM Is Getting Better
You upgraded the model, tweaked the prompt, and ran your benchmark suite. The numbers improved. Then you shipped it and users complained. Here is why that keeps happening. There is a quiet crisis running through every US tech team building on top of LLMs right now. It is not a model quality crisis. It is not a latency crisis. It is an evaluation crisis, and it is arguably more dangerous than either of those because it is invisible until it is too late. The pattern is now so c
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